From gourmet cooking to assembling a flower bouquet, consumers thrive in a creative environment. A new study in the Journal of Consumer Research suggests a greater sense of appreciation and overall value is given to products that are customized during the design process.
Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc...
Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc...