In his doctoral thesis Kai Huotari studied TV viewers who tweet about TV programmes while watching them. This phenomenon called TV live-tweeting has become increasingly popular in recent years and has been shown to have a positive impact on TV ratings.
Fuente : http://www.alphagalileo.org/ViewItem.aspx?ItemId=1...
Fuente : http://www.alphagalileo.org/ViewItem.aspx?ItemId=1...