If presented with looking at an image or reading a paragraph describing the same product, consumers often prefer the visual option. However, according to a new study in the Journal of Consumer Research, visual presentation can lead to information overload and result in less systematic consideration especially when making a purchasing decision.
Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc...
Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc...