Natural disaster relief: How does psychological distance affect donations?




When natural disasters occur, news reports can tug on our hearts and influence how we react to relief efforts. According to a new study published, consumers are more likely to make a financial donation when there is a sense of immediate urgency and when the act of donating makes them feel good.

Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/q...

Martes, 10 de Diciembre 2013
Jueves, 1 de Enero 1970
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