People prefer 'carrots' to 'sticks' when it comes to healthcare incentives




To keep costs low, companies often incentivize healthy lifestyles. Now, new research suggests that how these incentives are framed -- as benefits for healthy-weight people or penalties for overweight people -- makes a big difference. The research shows that policies that carry higher premiums for overweight individuals are perceived as punishing and stigmatizing.

Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/N...

Miércoles, 26 de Junio 2013
Jueves, 1 de Enero 1970
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