Can world-saving claims like "not tested on animals" and "phosphate free," help sell bottles of shampoo and bars of soap? A new study proves such statements can make consumers more likely to buy, especially when one's sense of touch is appealed to alongside one's sense of social justice.
Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/D...
Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/D...