Consumers love a sale. In fact, when asked what makes a sale appealing, most simply say, "The price was good." But this answer fails to acknowledge that subjective factors also contribute to the perceived value of a deal. According to new research published in the Journal of Consumer Research, it's possible to increase the perception of a good deal.
Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc...
Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc...