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When Time Has a Will of Its Own, Powerless Consumers Don’t Have the Will to Wait




When consumers assign human characteristics to time, it makes it more difficult to wait for things (especially for people who don’t feel powerful), according to a new study in the Journal of Consumer Research.

Fuente : http://www.alphagalileo.org/ViewItem.aspx?ItemId=1...

Martes, 15 de Octubre 2013
Jueves, 1 de Enero 1970
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