Hey, wait a minute! Waiting actually makes people more patient, study finds

According to a recent study by Ayelet Fishbach, Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, waiting actually does make people more patient, which can provide a payoff for consumers by helping them make better decisions.

Fuente : http://www.eurekalert.org/pub_releases/2013-10/uoc...