Neural sweet talk: Taste metaphors emotionally engage the brain

Researchers have found that taste-related metaphors such as 'sweet' actually engage the emotional centers of the brain more than literal words such as 'kind' that have the same meaning. If metaphors in general elicit a similar emotional response, that could mean that figurative language presents a 'rhetorical advantage' when communicating with others.

Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/F...