People prefer 'carrots' to 'sticks' when it comes to healthcare incentives

To keep costs low, companies often incentivize healthy lifestyles. Now, new research suggests that how these incentives are framed -- as benefits for healthy-weight people or penalties for overweight people -- makes a big difference. The research shows that policies that carry higher premiums for overweight individuals are perceived as punishing and stigmatizing.

Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/N...