Popcorn at the movies: Oral interference sabotages advertising effects

Advertising uses repetition to increase consumers’ preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for novel brands, excessive exposure and repetition is necessary to establish the brand name in the first place.

Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/U...