Reputation can trump money: Reputation concerns can encourage people to take part in real world 'public-good' programs

Using enrollment in a California blackout prevention program as an experimental test bed, a team of researchers showed that while financial incentives boosted participation only slightly, making participation in the program observable –- through the use of sign-up sheets posted in apartment buildings -– produced a three-fold increase in sign-ups.

Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/c...