Researchers create brand associations by mining millions of images from social media

The images people share on social media -- photos of favorite products and places, or of themselves at bars, sporting events and weddings -- could be valuable to marketers assessing their customers' "top-of-mind" attitudes toward a brand. Researchers have taken a first step toward this capability in a new study in which they analyzed five million such images.

Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/h...