The 'whole' problem with recycling

People are psychologically hard-wired to believe that products that are damaged or that aren't whole -- such as small or ripped paper or dented cans -- are useless, and this leads users to trash them rather than recycle them. To circumvent overcrowding landfills and environmental problems, researchers say consumers and manufacturers can take steps to override the urge to toss wholly recyclable items.

Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/j...