To boost concern for the environment, emphasize a long future, not impending doom

Looking back on a nation's past can prompt action that leads to a greener future, according to new research published in Psychological Science, a journal of the Association for Psychological Science. The research, conducted by NYU Stern researcher Hal Hershfield and colleagues H. Min Bang and Elke U. Weber of Columbia University, suggests that one strong way to encourage environmentally-friendly behavior is to emphasize the long life expectancy of a nation, and not necessarily its imminent downf...

Fuente : http://www.eurekalert.org/pub_releases/2013-12/afp...